31st January 2012

Fulcrum Direct: February’s MediWales featured member

Excellent research deserves excellent research!
You’ve developed your technology now develop your market.

 

        

 

Fulcrum Direct is a Cardiff based market research and marketing services company specialising in market feasibility and market opportunity assessment for IP and technology based organisations.

Specialising in the life sciences and technology sectors, our mission is to provide high quality support using professionally qualified and experienced marketing associates to ensure profitable business results for our clients.

We work closely with spin-out and early revenue generating companies, small businesses and SME’s with IP as well as academic institutions and their commercialisation partners. We provide a range of specific services from market research and commercial due diligence to writing and implementing business and marketing plans for spin out companies.

• Market opportunity assessment
• Market research and market feasibility
• Business and marketing strategy
• Business development and lead generation
• Marketing management and digital marketing

We particularly specialise in high technology projects and we have provided services and managed projects for companies in clinical diagnostics, medical devices, drug discovery, pharmaceuticals and environmental. Within the ICT sector we have worked with companies in IT solutions and specialist software.

Fulcrum Direct manages Touchdown Cardiff (www.touchdowncardiff.com), a Cardiff Council inward investment project. Touchdown Cardiff provides a showcase for research and life science in Cardiff and the surrounding area. We’d be interested in hearing from any MediWales members who have interesting information to feature on this site.

Fulcrum’s in-depth knowledge of all these sectors, broad experience with early stage revenue organisations and academia and our understanding of the dynamics of the international marketplace makes us well placed support other MediWales members and we’d be happy to discuss any projects where you think we can help. Contact us on 02920 647019 or email liz@fulcrumdirect.co.uk.