A full 2-day programme designed to give European healthcare innovators, from startups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.

Focusing on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems, and regulatory dynamics.

Date: 19th – 20th January 2026
Time: 08:30 – 18:00 (GMT)
Venue: Hill Dickinson, Broadgate Tower, 20 Primrose Street, London, EC2A 2EW
Cost: 

• SEHTA and Medilink members – £1600 + VAT
• Non-members – £1,900 + VAT
• Additional delegates – £500 + VAT
• Not a member of SEHTA? Register here for FREE basic membership.

Please click here to complete our Expression of Interest

Offer to SMEs includes:
2 delegates per company, all catering across the 2 days with Evening Networking Dinner on the 1st night for all attendees.

This 2-day programme is designed to give European healthcare innovators, from start-ups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.

Its unique approach focuses on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems and regulatory dynamics. Alongside these technical essentials, delegates will also explore two critical enablers of adoption:

• Marketing and brand clarity: How to communicate value in a noisy U.S. market using purpose, positioning, and the EmotivData™ methodology.
• Education and KOL engagement: How to design structured education and stakeholder programmes that drive confidence, trust, and adoption.

Together, these three strands provide participants with a comprehensive roadmap, from securing access to building adoption and sustainable growth.