These activities will be funded through the UK Research and Innovation (UKRI) Fund for International Collaboration (FIC), delivered by Innovate UK part of UKRI.

The Healthy Ageing market is one of the fastest-growing markets in the world. The market in China is the largest geographically-defined opportunity. Our Accelerator Programme includes a de-risking pathway to enter this market and make UK businesses competitive as well as growth and export-ready.

The Healthy Ageing Market

Increasing numbers of people are living longer. However often this results in more years of life experiencing the negative aspects of ageing meaning we often need more support to maintain quality of life.

Maintaining good health at an older age is therefore fundamental to quality of life allowing us to remain independent, to work or remain active in our local community. It also allows us to maintain and build our social connections and family life and to do the other things that give us all meaning and purpose.

Although this programme will explore many aspects of business growth including raising investment, and will also examine healthy ageing in the round, there will be a specific focus on the fast growing Healthy Ageing market in China and the potential commercial opportunities for British products and services.

This Accelerator programme is open to businesses with any ideas for products or services that may help any person (of any age) to live a complete and mobile life and be confident of being able to go out safely as well as safely return to their own home and again, have the confidence to move around and do tasks in their own home safely and competently. Products and services which help us retain existing mobility levels are also welcomed.