The campaign urges anyone who is worried about a child or young person in their family or community, to contact social services in their area or call 101.
It draws on learning from practice about when and how to report safeguarding concerns.

Called ‘Make The Call’, the campaign highlights some common signs that there may be something concerning happening in a child’s life.

These include unexplained changes in behaviour or personality, knowledge of adult issues inappropriate for their age, and tendencies to run away or go missing.

These signs don’t necessarily mean that a child is being harmed, but your information will help professionals assess the situation.

The Deputy Minister for Social Services, Julie Morgan, said:

You can make a big difference in keeping children safe by letting the right people know if you think someone needs help.

We know there are sometimes barriers to reporting concerns. People might be stopped from reporting suspicions of abuse because of fears they could be wrong. Others may fear it could make the situation worse for the child.

But I urge people to make the call if they are concerned. Don’t think ‘what if I’m wrong?’ Think ‘what if I’m right?’. Concerns can be reported anonymously.

The Deputy Minister will speak at the National Independent Safeguarding Board Seminar and the Cardiff and Vale Safeguarding Board Conference later this week.

The Chair of Cardiff and Vale Safeguarding Board, Lance Carver, who is also the Director of Social Services for the Vale of Glamorgan, said:

We really welcome this initiative to try and improve people’s confidence in coming forward with any information they may have about the abuse of children in Wales.